Why You Need Video to Sell Your Product

Posted by Sean Jaques on Apr 25, 2019 7:54:52 PM

For businesses on the fence about video marketing, it’s now or never.

Sounds a bit dramatic, right?

But consider that 83% of marketers agree that video is becoming more and more critical to businesses today and in the future.

Companies are using videos to sell their products like never before. In fact, we’d argue that there’s no better way to sell your product to modern customers. 

Below are five data-backed reasons why video content is crucial to scoring sales and why customers love it so much.

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Topics: Video Strategy, Products

How Video Will Improve Your Site's SEO

Posted by Olivia Johnson on Apr 15, 2019 3:37:16 PM

Video is one of the most powerful marketing tools available to us. You’d be hard pressed to find a better medium that increases engagement, build brand awareness, and establishes your authority all at the same time! You may be shocked to learn that among the many positive things video can do for you, it can also improve your site’s SEO. Yes—professionally produced videos will increase your site’s SEO.

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Topics: Video, SEO

Three Keys to Mastering Your Video Marketing Strategy

Posted by Chris Marcus on Mar 11, 2019 7:48:53 PM

Video marketing is known for its sky-high ROI, and we can vouch for that.

However, winning customers and revenue from your videos isn’t as simple as uploading them to YouTube and calling it a day.

The good news? Coming up with a successful video marketing strategy doesn't have to be rocket science.

Before you make any significant investment in video marketing, make sure you can answer these three key questions first.

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Topics: Video Strategy, Marketing Strategy

Five Times You Need to Produce Videos For Your Business

Posted by Olivia Johnson on Mar 7, 2019 2:35:30 PM

It should be no secret that video has become a part of our everyday lives. In a world of YouTube, Facebook Live, and Instagram TV – we are amid a video revolution. More and more marketers and businesses are using video to make an impact. It's become clear that video is one of the most potent and versatile marketing tools available.

If you’re thinking about adding video content to your marketing strategy, you’re on the right track. There is an incredible amount of possibility and opportunity when it comes to video. According to Impact, 75 Million people in the U.S. watch online videos every day. But as a savvy business owner, you know that timing is everything. So when is the right time to start producing videos? Here are five examples:

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Topics: Video Agency, Video Strategy, Content Creation

Four Keys to Creating Great Video

Posted by Sean Jaques on Mar 7, 2019 2:07:40 PM

If you've been reading any of our blogs on the magic of video or the power of video in social media, I hope we've convinced you to create your videos for your brand or products. But what are the most important things to keep in mind? Here are 4 key attributes you need to nail when making engaging and useful content.

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Topics: Video Strategy

Five Things to Consider When Hiring a Video Production Company

Posted by Olivia Johnson on Mar 7, 2019 12:31:21 PM

So, you’re ready to add video to your marketing strategy. The good news is, you're in good company. Video is grabbing the attention of marketing professionals, business owners, and soloprenuers across multiple industries for good reason. Just take a look at these statistics:

  • By 2021, 82% of all consumer Internet traffic will be coming from videos. (Cisco)
  • 54% of consumers say that they want to see videos from brands they support. (Hubspot)
  • YouTube has over one billion users, which is almost one-third of the internet (YouTube)
  • One-third of online activity is spent watching video. (wordstream)
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Topics: Video, Production Company, Hiring, Video Strategy

How Animation can Transform Your Brand

Posted by Sean Jaques on Mar 4, 2019 3:56:45 PM

Brands and animation make a terrific match. Animation has been a tool in spreading brand awareness since Saturday morning cartoons sold action figures to young children. The use of animation can grab attention in ways no other medium can. Here are four reasons why you should consider using the media to strengthen your brand.

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Topics: Video, Animation

The Power of Video in Social Media

Posted by Sean Jaques on Feb 25, 2019 2:03:59 PM

 To say that video marketing is taking over the social space would be the ultimate understatement. 

Don’t take our word for it, though. Here’s some food for thought:

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Topics: Video, Social Media

The Power of a Case Study Video

Posted by Chris Marcus on Feb 25, 2019 1:09:34 PM

 

The internet has opened a seemingly unlimited number of options for nearly any product or service. We can find pages of companies that specialize in solving our business needs with a quick search and connect with experts and specialists in nearly any country at the drop of a hat. But infinite options make it harder to stand out among all of these brands because now, you’re competing with everyone. 

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Topics: Video, Case Study

What Only Video Can Do For You

Posted by Sean Jaques on Jul 3, 2018 2:26:57 PM

You know video is having a moment. Maybe you've read articles about its growing importance in marketing. Maybe you've seen your competitors invest in it. Or maybe you’ve just seen it everywhere: on every tv, computer, phone, tablet and smart display.

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Topics: Video