So, why millennials?
As the largest living population in the United States, millennials are projected to make serious changes to the economy.
And as the youngest millennials turn 22 in 2020 (just slightly younger than us), it’s becoming increasingly important to pay attention to their spending habits, and create content that will attract and engage millennials.
While every new generation develops new spending habits, millennials are unique because they’re among some of the first generations to spend most of their lives online. This drastic shift in our way of life has proven to heavily influence how millennials make purchase decisions.
Millennials have garnered mixed reviews throughout the years (haven’t we all) but, despite this, they have incredible spending power.