Selling Insurance to Millennials: Lemonade Case Study

Posted by Sean Jaques on Aug 17, 2020 12:32:49 PM

Selling a legacy product is tough. 

Take for example, insurance, many imagine a complicated mess fighting over payouts, being overcharged premiums and having to deal with phone calls and fax machines to interact with policyholders.

This is in complete opposition to the Millennial way of doing things.

So how do you sell a legacy product like insurance to Millennials?

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Topics: Video Strategy

How to Sell to Millennials: A Digital Advertising Guide

Posted by Sean Jaques on Aug 12, 2020 2:33:43 PM

Every marketer will tell you to follow the money. Well, right now, the money is with millennials.

Millennial shoppers, those between the ages of 18 and 35, are currently the most valuable demographic.

Wanna know why?

As of 2019, millennials are the largest demographic, possessing a whopping $600 billion in annual buying power.

By 2025, they will constitute nearly 75% of the U.S. workforce. 

So if you’re following the money (and we hope you are), continue reading to learn how to sell to millennials. 

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Topics: Video Strategy

6 Tactics to Attract and Engage Millennials

Posted by Sean Jaques on Jul 9, 2020 2:12:11 PM

So, why millennials?

As the largest living population in the United States, millennials are projected to make serious changes to the economy. 

And as the youngest millennials turn 22 in 2020 (just slightly younger than us), it’s becoming increasingly important to pay attention to their spending habits, and create content that will attract and engage millennials. 

While every new generation develops new spending habits, millennials are unique because they’re among some of the first generations to spend most of their lives online. This drastic shift in our way of life has proven to heavily influence how millennials make purchase decisions.

Millennials have garnered mixed reviews throughout the years (haven’t we all) but, despite this, they have incredible spending power. 

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Topics: Video Strategy

Millennial Buyer Persona: What Makes a Millennial Tick

Posted by Sean Jaques on Jul 9, 2020 1:59:31 PM

Let's be honest: marketing to millennials is largely misunderstood.

And while the term "millennial" is often associated with a younger crowd, keep in mind that the oldest millennial is pushing 40. Feel old yet? 

Jokes aside, millennials are a key demographic for marketers given their size and sheer spending power. 

Although they're definitely a diverse bunch, understanding what makes them tick doesn't have to be rocket science.

In this guide, we'll highlight everything you need to know about the millennial buyer persona. 

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Topics: Video Strategy

Selling to Millennials vs Baby Boomers

Posted by Sean Jaques on Jul 9, 2020 1:43:37 PM

First rule of thumb when creating a marketing strategy is knowing your audience. Honestly, that’s the first rule of a lot of things—you have to read the room. 

Knowing who your buyers are, their age groups, interests and everything that makes them unique allows you to target your products and services to them with personalized buying experiences. 

Creating a buyer persona of your ideal customer needs to go beyond the standard profile of who you imagine your customer to be. 

You’ll need to go that little bit further and create a buyer persona based on psychographics that understand consumers on a deeper level.

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Topics: Video Strategy

5 Reasons You Need Video to Sell Your Product

Posted by Sean Jaques on Apr 25, 2019 7:54:52 PM

Imagine marketing as a cup of coffee. Text on its own is like instant coffee crystals. They’re fine, sort of, if you really have to. But videos are like single-origin espressos. One shot and you're done. And your customers are far more likely to enjoy, remember, and recommend them to their friends. 

If you're less into imagining coffee, and more data-driven, then you're not alone. 

83% of marketers agree that video is becoming more and more critical to businesses today and in the future. We’d argue there’s no better way to sell your product to modern customers. 

If you’re on the fence about video marketing, here are five data-backed reasons why it’s crucial to scoring sales and strengthening customer loyalty.

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Topics: Video Strategy, Products

How Video Will Improve Your Site's SEO

Posted by Olivia Johnson on Apr 15, 2019 3:37:16 PM

Video is one of the most powerful marketing tools available to us. You’d be hard pressed to find a better medium that increases engagement, build brand awareness, and establishes your authority all at the same time! You may be shocked to learn that among the many positive things video can do for you, it can also improve your site’s SEO. Yes—professionally produced videos will increase your site’s SEO.

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Topics: Video, SEO

Three Keys to Mastering Your Video Marketing Strategy

Posted by Chris Marcus on Mar 11, 2019 7:48:53 PM

Video marketing is known for its sky-high ROI, and we can vouch for that.

However, winning customers and revenue from your videos isn’t as simple as uploading them to YouTube and calling it a day.

The good news? Coming up with a successful video marketing strategy doesn't have to be rocket science.

Before you make any significant investment in video marketing, make sure you can answer these three key questions first.

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Topics: Video Strategy, Marketing Strategy

Five Times You Need to Produce Videos For Your Business

Posted by Olivia Johnson on Mar 7, 2019 2:35:30 PM

It should be no secret that video has become a part of our everyday lives. In a world of YouTube, Facebook Live, and Instagram TV – we are amid a video revolution. More and more marketers and businesses are using video to make an impact. It's become clear that video is one of the most potent and versatile marketing tools available.

If you’re thinking about adding video content to your marketing strategy, you’re on the right track. There is an incredible amount of possibility and opportunity when it comes to video. According to Impact, 75 Million people in the U.S. watch online videos every day. But as a savvy business owner, you know that timing is everything. So when is the right time to start producing videos? Here are five examples:

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Topics: Video Agency, Video Strategy, Content Creation

Four Keys to Creating Great Video

Posted by Sean Jaques on Mar 7, 2019 2:07:40 PM

If you've been reading any of our blogs on the magic of video or the power of video in social media, I hope we've convinced you to create your videos for your brand or products. But what are the most important things to keep in mind? Here are 4 key attributes you need to nail when making engaging and useful content.

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Topics: Video Strategy