Video is one of the most powerful marketing tools available to us. You’d be hard pressed to find a better medium that increases engagement, build brand awareness, and establishes your authority all at the same time! You may be shocked to learn that among the many positive things video can do for you, it can also improve your site’s SEO. Yes—professionally produced videos will increase your site’s SEO.
It should be no secret that video has become a part of our everyday lives. In a world of YouTube, Facebook Live, and Instagram TV – we are amid a video revolution. More and more marketers and businesses are using video to make an impact. It's become clear that video is one of the most potent and versatile marketing tools available.
If you’re thinking about adding video content to your marketing strategy, you’re on the right track. There is an incredible amount of possibility and opportunity when it comes to video. According to Impact, 75 Million people in the U.S. watch online videos every day. But as a savvy business owner, you know that timing is everything. So when is the right time to start producing videos? Here are five examples:
So, you’re ready to add video to your marketing strategy. The good news is, you're in good company. Video is grabbing the attention of marketing professionals, business owners, and soloprenuers across multiple industries for good reason. Just take a look at these statistics:
- By 2021, 82% of all consumer Internet traffic will be coming from videos. (Cisco)
- 54% of consumers say that they want to see videos from brands they support. (Hubspot)
- YouTube has over one billion users, which is almost one-third of the internet (YouTube)
- One-third of online activity is spent watching video. (wordstream)