Sean Jaques

Sean Jaques
Before winning numerous awards for commercials and short films, Sean began his film making career by producing a terrible college documentary. In the ten years that have followed, he has honed his craft by developing media for a wide range of clients including AT&T, Spike TV, Nickelodeon, the Golf Channel and MTV.
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Recent Posts

Selling Insurance to Millennials: Lemonade Case Study

Posted by Sean Jaques on Aug 17, 2020 12:32:49 PM

Selling a legacy product is tough. 

Take for example, insurance, many imagine a complicated mess fighting over payouts, being overcharged premiums and having to deal with phone calls and fax machines to interact with policyholders.

This is in complete opposition to the Millennial way of doing things.

So how do you sell a legacy product like insurance to Millennials?

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Topics: Video Strategy

How to Sell to Millennials: A Digital Advertising Guide

Posted by Sean Jaques on Aug 12, 2020 2:33:43 PM

Every marketer will tell you to follow the money. Well, right now, the money is with millennials.

Millennial shoppers, those between the ages of 18 and 35, are currently the most valuable demographic.

Wanna know why?

As of 2019, millennials are the largest demographic, possessing a whopping $600 billion in annual buying power.

By 2025, they will constitute nearly 75% of the U.S. workforce. 

So if you’re following the money (and we hope you are), continue reading to learn how to sell to millennials. 

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Topics: Video Strategy

6 Tactics to Attract and Engage Millennials

Posted by Sean Jaques on Jul 9, 2020 2:12:11 PM

So, why millennials?

As the largest living population in the United States, millennials are projected to make serious changes to the economy. 

And as the youngest millennials turn 22 in 2020 (just slightly younger than us), it’s becoming increasingly important to pay attention to their spending habits, and create content that will attract and engage millennials. 

While every new generation develops new spending habits, millennials are unique because they’re among some of the first generations to spend most of their lives online. This drastic shift in our way of life has proven to heavily influence how millennials make purchase decisions.

Millennials have garnered mixed reviews throughout the years (haven’t we all) but, despite this, they have incredible spending power. 

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Topics: Video Strategy

Millennial Buyer Persona: What Makes a Millennial Tick

Posted by Sean Jaques on Jul 9, 2020 1:59:31 PM

Let's be honest: marketing to millennials is largely misunderstood.

And while the term "millennial" is often associated with a younger crowd, keep in mind that the oldest millennial is pushing 40. Feel old yet? 

Jokes aside, millennials are a key demographic for marketers given their size and sheer spending power. 

Although they're definitely a diverse bunch, understanding what makes them tick doesn't have to be rocket science.

In this guide, we'll highlight everything you need to know about the millennial buyer persona. 

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Topics: Video Strategy

Selling to Millennials vs Baby Boomers

Posted by Sean Jaques on Jul 9, 2020 1:43:37 PM

First rule of thumb when creating a marketing strategy is knowing your audience. Honestly, that’s the first rule of a lot of things—you have to read the room. 

Knowing who your buyers are, their age groups, interests and everything that makes them unique allows you to target your products and services to them with personalized buying experiences. 

Creating a buyer persona of your ideal customer needs to go beyond the standard profile of who you imagine your customer to be. 

You’ll need to go that little bit further and create a buyer persona based on psychographics that understand consumers on a deeper level.

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Topics: Video Strategy

5 Reasons You Need Video to Sell Your Product

Posted by Sean Jaques on Apr 25, 2019 7:54:52 PM

Imagine marketing as a cup of coffee. Text on its own is like instant coffee crystals. They’re fine, sort of, if you really have to. But videos are like single-origin espressos. One shot and you're done. And your customers are far more likely to enjoy, remember, and recommend them to their friends. 

If you're less into imagining coffee, and more data-driven, then you're not alone. 

83% of marketers agree that video is becoming more and more critical to businesses today and in the future. We’d argue there’s no better way to sell your product to modern customers. 

If you’re on the fence about video marketing, here are five data-backed reasons why it’s crucial to scoring sales and strengthening customer loyalty.

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Topics: Video Strategy, Products

Four Keys to Creating Great Video

Posted by Sean Jaques on Mar 7, 2019 2:07:40 PM

If you've been reading any of our blogs on the magic of video or the power of video in social media, I hope we've convinced you to create your videos for your brand or products. But what are the most important things to keep in mind? Here are 4 key attributes you need to nail when making engaging and useful content.

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Topics: Video Strategy

How Animation can Transform Your Brand

Posted by Sean Jaques on Mar 4, 2019 3:56:45 PM

Animation videos are like the Saturday morning cartoons of brand development. They’re simple, creative, and nostalgic. They grab your audience’s attention in ways no other medium can. And, when created effectively, they’re a powerful marketing solution that can distinguish you from the competition. 

Here are four reasons why you should consider using animated videos to strengthen your brand.

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Topics: Video, Animation

The Power of Video in Social Media

Posted by Sean Jaques on Feb 25, 2019 2:03:59 PM

 To say that video marketing is taking over the social space would be the ultimate understatement. 

Don’t take our word for it, though. Here’s some food for thought:

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Topics: Video, Social Media

What Only Video Can Do For You

Posted by Sean Jaques on Jul 3, 2018 2:26:57 PM

You know video is having a moment. Maybe you've read articles about its growing importance in marketing. Maybe you've seen your competitors invest in it. Or maybe you’ve just seen it everywhere: on every tv, computer, phone, tablet and smart display.

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Topics: Video