You know video is having a moment. Maybe you read articles about its growing importance in marketing. Maybe you’ve seen your competitors invest in it. Or maybe you’ve just seen it everywhere: on every tv, computer, phone, tablet and smart display.
As an advertising agency will tell you, human beings are storytellers. We tell stories to comfort, to teach, to entertain, to persuade. And as we have evolved, so has our tools for telling stories, continually adding layers of complexity to better our ability to relay information.