Imagine marketing as a cup of coffee. Text on its own is like instant coffee crystals. They’re fine, sort of, if you really have to. But videos are like single-origin espressos. One shot and you're done. And your customers are far more likely to enjoy, remember, and recommend them to their friends.
If you're less into imagining coffee, and more data-driven, then you're not alone.
83% of marketers agree that video is becoming more and more critical to businesses today and in the future. We’d argue there’s no better way to sell your product to modern customers.
If you’re on the fence about video marketing, here are five data-backed reasons why it’s crucial to scoring sales and strengthening customer loyalty.