Video is one of the most powerful marketing tools available to us. You’d be hard pressed to find a better medium that increases engagement, build brand awareness, and establishes your authority all at the same time! You may be shocked to learn that among the many positive things video can do for you, it can also improve your site’s SEO. Yes—professionally produced videos will increase your site’s SEO.
So, you’re ready to add video to your marketing strategy. The good news is, you're in good company. Video is grabbing the attention of marketing professionals, business owners, and soloprenuers across multiple industries for good reason. Just take a look at these statistics:
- By 2021, 82% of all consumer Internet traffic will be coming from videos. (Cisco)
- 54% of consumers say that they want to see videos from brands they support. (Hubspot)
- YouTube has over one billion users, which is almost one-third of the internet (YouTube)
- One-third of online activity is spent watching video. (wordstream)
Brands and animation make a terrific match. Animation has been a tool in spreading brand awareness since Saturday morning cartoons sold action figures to young children. The use of animation can grab attention in ways no other medium can. Here are four reasons why you should consider using the media to strengthen your brand.
To say that video marketing is taking over the social space would be the ultimate understatement.
Don’t take our word for it, though. Here’s some food for thought:
The internet has opened a seemingly unlimited number of options for nearly any product or service. We can find pages of companies that specialize in solving our business needs with a quick search and connect with experts and specialists in nearly any country at the drop of a hat. But infinite options make it harder to stand out among all of these brands because now, you’re competing with everyone.
You know video is having a moment. Maybe you've read articles about its growing importance in marketing. Maybe you've seen your competitors invest in it. Or maybe you’ve just seen it everywhere: on every tv, computer, phone, tablet and smart display.