Selling to Millennials vs Baby Boomers

Posted by Sean Jaques on Jul 9, 2020 1:43:37 PM

First rule of thumb when creating a marketing strategy is knowing your audience. Honestly, that’s the first rule of a lot of things—you have to read the room. 

Knowing who your buyers are, their age groups, interests and everything that makes them unique allows you to target your products and services to them with personalized buying experiences. 

Creating a buyer persona of your ideal customer needs to go beyond the standard profile of who you imagine your customer to be. 

You’ll need to go that little bit further and create a buyer persona based on psychographics that understand consumers on a deeper level.

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Topics: Video Strategy

5 Reasons You Need Video to Sell Your Product

Posted by Sean Jaques on Apr 25, 2019 7:54:52 PM

Imagine marketing as a cup of coffee. Text on its own is like instant coffee crystals. They’re fine, sort of, if you really have to. But videos are like single-origin espressos. One shot and you're done. And your customers are far more likely to enjoy, remember, and recommend them to their friends. 

If you're less into imagining coffee, and more data-driven, then you're not alone. 

83% of marketers agree that video is becoming more and more critical to businesses today and in the future. We’d argue there’s no better way to sell your product to modern customers. 

If you’re on the fence about video marketing, here are five data-backed reasons why it’s crucial to scoring sales and strengthening customer loyalty.

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Topics: Video Strategy, Products

Three Keys to Mastering Your Video Marketing Strategy

Posted by Chris Marcus on Mar 11, 2019 7:48:53 PM

Video marketing is known for its sky-high ROI, and we can vouch for that.

However, winning customers and revenue from your videos isn’t as simple as uploading them to YouTube and calling it a day.

The good news? Coming up with a successful video marketing strategy doesn't have to be rocket science.

Before you make any significant investment in video marketing, make sure you can answer these three key questions first.

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Topics: Video Strategy, Marketing Strategy

Five Times You Need to Produce Videos For Your Business

Posted by Olivia Johnson on Mar 7, 2019 2:35:30 PM

It should be no secret that video has become a part of our everyday lives. In a world of YouTube, Facebook Live, and Instagram TV – we are amid a video revolution. More and more marketers and businesses are using video to make an impact. It's become clear that video is one of the most potent and versatile marketing tools available.

If you’re thinking about adding video content to your marketing strategy, you’re on the right track. There is an incredible amount of possibility and opportunity when it comes to video. According to Impact, 75 Million people in the U.S. watch online videos every day. But as a savvy business owner, you know that timing is everything. So when is the right time to start producing videos? Here are five examples:

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Topics: Video Agency, Video Strategy, Content Creation

Four Keys to Creating Great Video

Posted by Sean Jaques on Mar 7, 2019 2:07:40 PM

If you've been reading any of our blogs on the magic of video or the power of video in social media, I hope we've convinced you to create your videos for your brand or products. But what are the most important things to keep in mind? Here are 4 key attributes you need to nail when making engaging and useful content.

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Topics: Video Strategy

Five Things to Consider When Hiring a Video Production Company

Posted by Olivia Johnson on Mar 7, 2019 12:31:21 PM

So, you’re ready to add video to your marketing strategy. The good news is, you're in good company. Video is grabbing the attention of marketing professionals, business owners, and soloprenuers across multiple industries for good reason. Just take a look at these statistics:

  • By 2021, 82% of all consumer Internet traffic will be coming from videos. (Cisco)
  • 54% of consumers say that they want to see videos from brands they support. (Hubspot)
  • YouTube has over one billion users, which is almost one-third of the internet (YouTube)
  • In 2021, an average person will spend as much as 100 minutes of his/her everyday life watching videos online. (Veedyou Media)
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Topics: Video, Production Company, Hiring, Video Strategy