First rule of thumb when creating a marketing strategy is knowing your audience. Honestly, that’s the first rule of a lot of things—you have to read the room.
Knowing who your buyers are, their age groups, interests and everything that makes them unique allows you to target your products and services to them with personalized buying experiences.
Creating a buyer persona of your ideal customer needs to go beyond the standard profile of who you imagine your customer to be.
You’ll need to go that little bit further and create a buyer persona based on psychographics that understand consumers on a deeper level.