For businesses on the fence about video marketing, it’s now or never.
Sounds a bit dramatic, right?
But consider that 83% of marketers agree that video is becoming more and more critical to businesses today and in the future.
Companies are using videos to sell their products like never before. In fact, we’d argue that there’s no better way to sell your product to modern customers.
Below are five data-backed reasons why video content is crucial to scoring sales and why customers love it so much.
You Can Show Off Your Products in Action
Video empowers business to stick to the principle of “show, don’t tell.”
Consider that anywhere between 64% and 85% of consumers are more likely to purchase a product after watching a video.
Rather than leave your leads with a bunch of questions, video is able to present your products in a real-world setting that they can understand at a glance.
Take Beardbrand for example. They’ve built an e-commerce empire centered around video content that features their beard oil and grooming products.
In a world where the majority of consumers would overwhelmingly watch a video versus read a blog post, video allows your marketing messages to pack a punch.
On a related note, video content manages to simplify seemingly complicated products or solutions that might require explanation. Rather than force your audience to spend their valuable time trudging through a tutorial, explainer videos can do the job without losing anyone’s attention.
For example, this animation explains the advantages of using a cloud service by breaking it down to its most simple functions and using colorful animations to keep viewer interests.
Video Content is an SEO Goldmine
Customers aren’t the only ones who love video content - Google does, too.
In fact, video content shows up 70% of the top 100 search results.
And given that YouTube is the second-most visited website today, having a presence there through video marketing is a no-brainer. Whether you’re targeting keywords or just want to introduce yourself to more customers, video is a fantastic channel to do both. For more information on how video can improve your site's SEO check out our blog post on the subject.
Video Content Gets Shared Like Crazy
The term “viral video” exists for a reason.
Video content scores 12 times the number of shares of text or image-based content.
Again, it’s so much easier to send a message and make an impact on customers through video. Brands such as The North Face regularly publishes social video that gets insane amounts of engagement while also showing off their products.
Video Content Keeps People Glued to the Screen
Did you know that video reduces your bounce rate by 34%?
It makes perfect sense if you think about it. Video is capable of grabbing people’s attention while also answering all of their questions, no digging required.
Companies like Buffer have mastered the art of the homepage video, providing a brilliant explainer for new visitors that encourages them to stick around their site. The more time people spend engaging with your business online, the more likely they are to become customers eventually.
Finally, Everybody’s Doing It!
Remember what we said earlier about 83% of marketers talking up the importance of video?
The writing is on the wall: if you aren't producing video content, there’s a non-zero chance that your competitors are.
The stats and examples highlight why video is becoming an expectation rather than an exception to the rule. One big question remains, though: are you on board?
How Are You Using Video to Win Customers?
No matter what you're selling, modern customers can’t get enough video.
Hopefully, this list served as some much-needed inspiration for how your business can step up it's visual marketing to convert more customers.
Download a copy of the 4 Secrets to Getting Top-Notch Creative Videos - That Will Fit Your Budget.